Ferrari Traditional Red Will Soon Also Be “Green”
Posted on July 10, 2008
Filed Under Sports Cars, Industry News, Green Machines (hybrid and electric), Luxury Cars |
Even one of the icons of the automotive industry, the Italian manufacturer Ferrari, has plans to join the hybrid world.
Known for its trademark luxury red sports cars, Ferrari will become “green,” with an elaborate system to reduce greenhouse gas emissions in its vehicles by 2012.
Three years later, Ferrari has plans to introduce a hybrid car to the public.
According to company president Luca Cordero di Montezemolo, Ferrari is developing a vehicle that will use alternative energy sources and which will be based on its Formula 1 vehicle.
In Formula 1, Ferrari uses a Kinetic Energy Recycling System (KERS), designed to draw extra power from the brakes.
Montezemolo said he believes the pubic will embrace a hybrid or electric Ferrari since “It’s the best sports car in the world and it will still fundamentally be a Ferrari.”
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